It's Not A Fair Fight
I have a lot of thoughts about our March 2025 Discovery featuring True Botanicals
Hi Friends,
I’m going to be completely honest. I am not easily impressed. People close to me know this. On one hand, it’s not my best quality. I sometimes wish I were a little more easygoing, a little more easily wowed. But I also have a really hard time faking excitement. I mean, I can do it—we all can—but the older I get, the less patience I have for pretending. My general attitude is: why bother?
The upside of this? When I am genuinely excited about something, you know it’s real. I think about this a lot in my work at Beauty Heroes. If I don’t feel excited about a product, a brand, or a Discovery, I trust that instinct—and, frankly, everyone around me knows it too. There’s no need for forced enthusiasm. That’s not how we work here. Our team operates on authenticity, and that honesty is what makes our collaborations, and our Discoveries, so special.
So here we are, launching our third Discovery of 2025, and I can say this without hesitation: I’m genuinely excited. Not just about the brand or the products, but about the moment of discovery itself—the moment when you get to experience something that I already know is extraordinary.
This month’s Discovery comes from True Botanicals, a brand we’ve partnered with since 2015. Some of you may already know and love them, and if you don’t yet, this Discovery is the perfect introduction. Hillary Peterson, the brand’s founder and a cancer survivor, set out to create products that meet the highest safety standards while also delivering real, clinically proven results. And when I say highest safety standards, I mean it—True Botanicals has been MADE SAFE® Certified since day one, verifying their products are free from over 6,500 known toxins. It’s one of the hardest certifications to achieve, which is why most brands don’t even attempt it.
This concept—outperforming conventional products—has always intrigued me. True Botanicals clinically tests their products against conventional formulas, benchmarking their efficacy. But to me, there’s no question that their products will always come out ahead.
Why? Because it’s not a fair fight.
When I read ingredient lists from conventional skincare, I see a lot of fillers—water, silicones, PEGs, acrylates, emulsifiers—things that make a formula feel nice but don’t actually do anything for the skin. True Botanicals replaces those with only active ingredients. Every drop of their formulations is working for your skin. So while you can test their products against conventional ones, I already know the outcome. True Botanicals will always outperform, because they’re simply made differently. And you’ll feel that difference.
This month’s Discovery features three full-size products that showcase the best of True Botanicals.
The SuperSEA Firming & Lifting Treatment is like thalassotherapy for your skin—a deeply immersive, skin-rejuvenating experience that reminds me of the seaweed wraps I used to oversee when I was a spa director. (You can take the girl out of the spa, but… ) This luxurious cream-oil hybrid melts into the skin, visibly firming and sculpting the face. Powered by Biocompatible 3XBlend™, sourced from nutrient-rich marine ecosystems, it helps define cheekbones and the jawline while smoothing skin texture. And the clinical results speak for themselves—92% of people in a clinical trial reported firmer, more lifted skin, and 100% said their skin looked and felt smoother.
The Chebula Multi-Corrective Eye Patches are the best eye patches I’ve ever tried. Substantial, saturated, and working overtime, they’re soaked in a sea of Chebula, caffeine, and lupine protein—ingredients that brighten, firm, hydrate, and smooth the delicate under-eye area. I know a few people who love them so much, they don’t want to take them off. (And honestly, I get it.)
And then there’s the Pure Radiance Overnight Lip Treatment—a product I believe everyone should have two of—one in your bag and one on your nightstand. As someone who feels completely naked without lipstick, I’ve noticed a real difference in my lips with this treatment. Three years in the making, this deeply hydrating overnight balm smooths fine lines, restores softness, and eliminates any potential for dry flaky lips. Infused with Tsubaki Oil, Arctic Cloudberry, and Red Raspberry Seed Oil, it nourishes, protects, and leaves lips feeling completely replenished by morning.
This generous Discovery packs in a big True Botanicals experience. Is there a product you are most excited to try? Reply and let me know—I love hearing from you.
More than a decade into this journey, I still get that flutter of excitement from these moments of discovery. It reminds me why I started Beauty Heroes in the first place. Not just to curate products, but to share the brands and innovations I believe in, the ones that are truly changing the future of beauty.
I hope you thoroughly enjoy the full experience of this month’s Discovery, Hero On!
Jeannie