The Holidays: Manufactured or Magical
The holidays often come with a lot of manufactured joy. But they also bring opportunities for true generosity and unexpected moments of delight. This year, let’s expect real magic.
Hi Friends,
Happy Holidays!
The season is here, and I kicked it off by attending my first holiday event last night. I’ll admit—it was heartwarming and joyful. This year, I’m leaning into the season with connection, gratitude, and plenty of warmth. And honestly, my inspiration came from last week’s event in our Northern California store for Small Business Saturday.
When I arrived at our store that morning, I was greeted by a line out the door of smiling, enthusiastic faces. It was incredible and so fun to experience. The vibe continued throughout the day, with genuine, warm, and uplifting conversations that set my spirit on fire. At the end of the day, I went home completely full—not just with gratitude for our community, but also for the Beauty Heroes Team, who bring our vision to life 365 days a year.
I’m not one of those people who naturally floats on a cloud of perpetual cheer. It takes something to light me up. But when it happens, I hold onto it tightly because, let’s be honest, those moments can be rare.
The holidays often come with a lot of manufactured joy. But they also bring opportunities for true generosity and unexpected moments of delight. This year, let’s choose to look for and expect the real magic.
2024 has given me plenty to reflect on. Turning 50. Celebrating Beauty Heroes’ 10-year anniversary. Watching my son start high school—he’s now a freshman (how?!). That’s a lot to pack into a couple of sentences, but trust me, there’s so much stuffed into those moments.
Speaking of packed, this year we shipped thousands of our monthly discoveries to over 80 countries. Just last week, I was helping the team ship international orders to places like Montenegro, Iceland, Kuwait, India, and Switzerland—not to mention our wonderful friends in Canada. It amazes me every time.
If you’re a Beauty Heroes Member, I’d love to hear from you! Hit reply and let me know your favorite discoveries from 2024. The total value of all 12 boxes this year was $2,371, and I’m always curious to know which Hero products made the biggest impact on you.
Our December Discovery is a special one—a fitting finale for the year. It features Inlight Beauty, a small, artisan brand from Cornwall, England, that takes Green Beauty to an entirely new level. Founded by a brilliant doctor with a passion for natural medicine, Inlight Beauty combines science, craftsmanship, and a deep respect for nature. Their 100% certified organic products (yes, 100%!) are made in small batches and infused with incredible care. From their unique skin-mimicking formulations to their use of energetic botanicals, every product feels like a labor of love.
My Hero product is the Night Balm, a rich, reparative blend with carrot seed oil, neroli, and calendula. It seals in hydration overnight, but there’s no rule against using it during the day—especially if you’re in a cold, dry climate.
The Sidekick, Face Oil, might just steal the show for you. Infused with rose essential oil and vanilla, it’s as luxurious as it is effective. I love layering it under the Night Balm, but whether you use it day or night, the key is pairing it with a hydrating mist. There’s no wrong way to indulge in these treasures.
Before I go, here’s a little idea for you: What if this year, instead of scrambling for a last-minute gift (we’ve all been there), you gave the gift of a Beauty Heroes Subscription? It’s the kind of gift that keeps delivering joy month after month. Imagine the delight of your loved ones discovering their own Hero products while joining a mission to create a cleaner, more conscious beauty industry. It’s thoughtful, impactful, and way easier than wrapping a blender.
Here’s to a holiday season filled with warmth, generosity, and a little extra glow.
Hero On!
Jeannie